JDXpert is looking for YOU!
We’re looking for a strategic, data-driven Director, Digital Marketing to own and elevate our digital presence. This role is critical to driving pipeline and brand visibility across the HR space. You’ll own initiatives across SEO/SEM, digital advertising, website performance, and account-based marketing, while developing content that supports campaign execution and audience engagement. This is a high-impact role for a strategic thinker who also thrives in execution, with a deep expertise in leveraging digital channels to drive scalable growth.
What you'll do:
- Oversee and manage all digital marketing channels, including our website, blog, email, social media, ensuring alignment with brand strategy and a consistent voice.
- Lead digital efforts with a focus on measurable business impact, including pipeline generation and revenue influence.
- Own and influence all digital touchpoints, including review platforms- like G2 and Capterra- press releases, and brand presence to drive awareness and engagement.
- Lead SEO/SEM strategy and execution, driving improvements in keyword rankings and inbound traffic.
- Develop and manage compelling digital campaigns across LinkedIn, and other platforms to support ABM and demand generation.
- Play a key role in our ABM initiatives, identifying target accounts and delivering personalized digital experiences.
- Create impactful content for digital campaigns, landing pages and ads.
- Analyze and report on digital marketing performance, using data to continuously improve results and connect efforts to pipeline and revenue.
- Monitor competition and emerging digital trends in SaaS and HR technology to provide ideas that keep us innovative and uniquely positioned in the market.
What you'll have:
- 10+ years of experience in digital marketing in a B2B SaaS environment.
- Deep knowledge of digital advertising platforms- Google Ads, LinkedIn Campaign Manager, etc.
- Strong understanding of SEO/SEM best practices and tools.
- Experience with Hubspot and marketing automation.
- Demonstrated success supporting ABM strategies with digital execution.
- Excellent analytical and communication skills.
As a bonus, you’ll have:
- Experience with the HR technology industry and an understanding of HR buyer personas.
This role reports to: VP, Marketing.