Job Title:          Senior Manager, Demand Generation 

Department:    Corporate Marketing 

Location:         BILT - Global Brand Support Center, Grapevine, Texas 76051 

 

Overview 

BILT Incorporated is a fast-growing software-as-a-service company revolutionizing instructions and training for consumers and professional technicians alike. BILT creates official 3D Intelligent Instructions® for thousands of products from hundreds of innovative brands and hosts them on a free mobile app. Users can manipulate interactive animations on a touchscreen, providing superior training differentiator for products that require assembly, installation, maintenance, programming, or repair. BILT’s mission is to create an experience so enabling and empowering that it turns users into promoters of the brands we serve. Our award-winning mobile app provides voice, text, and animated guidance for assembly, installation, maintenance, and repair, serving consumers, professional technicians, and federal government clients. Our Global Brand Support Center is located in the Dallas-Ft. Worth metroplex between DFW airport and the Southlake Town Square. 

Responsibilities 

Lead ABM strategy and execution 

·       Identify and prioritize target accounts in partnership with Sales. 

·       Build integrated, multi-channel campaigns (email, paid, social, direct mail, etc) to engage buying groups. 

·       Track account engagement and measure progression through the funnel. 

·       Leverages digital platforms to automate marketing activities and determine the most effective points of interaction (POI) for marketing campaigns. 

Create and distribute long-form content 

·       Own the production of whitepapers, guides, industry reports, and case studies that attract and educate decision-makers. 

·       Ensure content aligns with buyer pain points and fuels campaigns across paid, owned, and earned channels. 

Drive measurement and optimization 

·       Set KPIs around engagement, pipeline contribution, and account coverage. 

·       Use data to test, iterate, and double down on what works. 

·       Create insightful reporting and analytics to evaluate outcomes. 

 
Collaborate cross-functionally 

·       Work closely with Leadership, SDRs, and AEs to ensure messaging consistency and tight GTM alignment. 

·       Coordinate with external agencies and freelancers when specialized support is needed. 

  

Qualifications 

·       5+ years in B2B demand generation, preferably in a tech startup or high-growth SaaS environment. 

·       Proven success building and running ABM programs that drive measurable pipeline impact. 

·       Strong writing and content development skills, especially for long-form assets. 

·       Experience creating sales collateral and enablement programs. 

·       Comfortable with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, 6sense, Demandbase, or similar). 

·       Data-driven mindset with the ability to translate results into actionable insights. 

·       Self-starter who thrives in a fast-moving, collaborative environment. 

·       Some travel may be required occasionally. 

 

Work Environment 

Other Duties

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About BILT

BILT provides 3D Intelligent Instructions, creating and delivering interactive content for iOS, Android, and now turnkey guided work instructions for visionOS. The award-winning platform revolutionizes DIY experience as well as professional training and operational enablement. BILT is accessible, sustainable, and efficient.

At BILT, you will collaborate with a dynamic team of designers, developers, and product managers to deliver secure, innovative 3D interactive instructions for federal and commercial clients. Your expertise will enhance user experience, ensure compliance with federal security standards, and support mission-critical federal contracts, advancing BILT’s mission to revolutionize instructions and training. Join us in a collaborative, innovative environment where your skills drive global impact.

For more information go to: www.biltapp.com/careers and submit a profile resume in our applicant tracking system. 

BILT is a veteran friendly company, and an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.